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About Us

Our Story

Welcome to Italy , We are 'Whats In Italy Tours' based in Rome. We have been providing exceptional tours and day trips in Italy for over 30 years, offering a wealth of experience and knowledge to our customers.

Our mission is to provide our clients with unforgettable experiences in Italy, showcasing the country’s rich history, culture, and natural beauty. We offer a wide variety of tours and day trips to some of the most popular destinations in Italy, including Rome, Tuscany, Florence, Milan, Como, Venice, Amalfi, Pompeii, and many more.

Our team of professional and knowledgeable tour guides are passionate about Italy and are committed to delivering the highest level of customer service. We understand that each traveler is unique, so we work closely with our clients to create customized itineraries that meet their specific needs and interests.

We believe that our success is built on the trust and loyalty of our customers. That’s why we go above and beyond to ensure that our clients have a seamless and enjoyable experience from start to finish. We strive to exceed expectations by offering personalized service, attention to detail, and competitive pricing.

What's In Italy Tours


As a locally owned and operated tour operator, we are proud to showcase the best of Italy to travelers from around the world. We are committed to sustainability and responsible tourism practices, and we work closely with local businesses and suppliers to ensure that our tours have a positive impact on the communities we visit.

Unforgettable Tours in Italy: Discovering the Best of Italy with Whats In Italy Tours

We help you get the best from museums, Tours in Italy, Tickets, activities and destinations by providing a great choice of local tours and attractions.

Unforgettable Tours in Italy: Our Customers' Experience

"Hear from our happy customers about their amazing trips with Whats In Italy Tours"
  • “I recently used Whats In Italy Tours to book a few day trips during my stay in Florence, and I was blown away by the level of service and attention to detail. The team was able to accommodate my specific requests and preferences, and the tours themselves were truly unforgettable. I will definitely be using Whats In Italy Tours again the next time I’m in Italy.”

    What's In Italy Tours
  • “We had an amazing experience with Whats In Italy Tours during our trip to Italy. From the moment we booked our tours and activities, their team was responsive, knowledgeable, and helpful. Our tour guides were fantastic, providing us with fascinating insights into the history and culture of the places we visited. I highly recommend Whats In Italy Tours for anyone looking to make the most of their time in Italy.”

    What's In Italy Tours
  • “I cannot say enough good things about Whats In Italy Tours. The team went above and beyond to make our time in Italy special, recommending and booking activities that were tailored to our interests and preferences. Our tour guides were knowledgeable, friendly, and made us feel like we were getting an insider’s look into the places we visited. I highly recommend Whats In Italy Tours to anyone looking for a personalized, high-quality travel experience in Italy.”

    What's In Italy Tours